Titlebook: Beautiful SCENT; The Magical Effect o Joachim Mensing Book 2023 The Editor(s) (if applicable) and The Author(s), under exclusive license to

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Scent Online: Storytelling and Digital Marketing of Perfumes,gredients are presented using the example of the violet. Then it is about the first revolution in the perfume industry: the discovery of alcoholic perfume—all with the aim of collecting a lot of interesting material for one’s own storytelling or to fascinate as a perfume influencer. In the second pa

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Big and Small Moments of Modern Perfumery,of perfume from different perspectives. So we illuminate the important role of Charles Baudelaire for the development of modern perfume. But we also see that not a few of the famous classical philosophers have expressed themselves disparagingly about the sense of smell and the effect of scents. I th

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Sales Psychology of Fragrance Consulting,can win customers more easily for themselves. In this context, we will see that knowledge of the amygdala is essential, especially for all those who work in a perfume shop in an advisory capacity and want to offer a service or product successfully. Not only processes that decide the scent and purcha

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Stationary Perfumery in Change, that are not or only partially covered? This is important because a competition for the “sales location perfume” has broken out. Not only perfume online shops worry the stationary perfume trade, but also the growing importance of drugstores, pharmacies, even food retailers. They have all approached

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Book 2023ry is on the verge of its third revolution, neuroperfumery, due to new methods of brain research and current findings in fragrance psychology..With this exciting and well-written book, you will gain a comprehensive insight into the creation, world and practice of modern perfumery, as well as interes