Titlebook: Australian Women in Advertising in the Twentieth Century; Jackie Dickenson Book 2016 The Editor(s) (if applicable) and The Author(s) 2016

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Selling Fashion after World War Two, United States and Europe. At the same time, the fashion industry sought to blend this new cosmopolitanism with a nationalist appeal in order to help the Australian wool industry tap into the expanding market for women’s fashion. Dickenson shows that Australian advertising women were at the forefront of this two-pronged campaign.

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Allen L. Clark,Jennifer L. Cookhifting from one form to another, using a set of flexible communication skills. Some spent their entire working lives using these skills to sell. Others left the industry to marry, never to return. Others still took advantage of the industry’s loose structure to combine family responsibilities with a patchy career.

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Book 2016ariance from the reality. The experiences of these remarkable women across a century of Australian advertising provide valuable information on the role of gender in the development of this ubiquitous industry, as well as the encroachment of consumer culture. .

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https://doi.org/10.1007/978-3-0348-7159-4 their own presence in the industry at the same time as they organised against such limiting stereotypes, and their willingness to agitate for equal pay whilst working in an industry that vigorously resisted workers’ organisation.

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Isilda Rodrigues,Joana Torres,Paulo Favasworks with the emerging advertising global networks to travel and gain experience. Tese women played an active role in the global exchange of advertising skills, knowledge and technological expertise.

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https://doi.org/10.1007/978-3-319-43319-6 United States and Europe. At the same time, the fashion industry sought to blend this new cosmopolitanism with a nationalist appeal in order to help the Australian wool industry tap into the expanding market for women’s fashion. Dickenson shows that Australian advertising women were at the forefront of this two-pronged campaign.