Titlebook: Australian Women in Advertising in the Twentieth Century; Jackie Dickenson Book 2016 The Editor(s) (if applicable) and The Author(s) 2016

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The Editor(s) (if applicable) and The Author(s) 2016

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The Arctic Summer of E. M. Forster,h, good pay and the opportunity to travel. Reports arrived from overseas of women succeeding in the industry but support for women in advertising came with heavy caveats around the potential impact of advertising work on women’s ‘femininity’. Despite this ambivalence, Australian women responded to t

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https://doi.org/10.1007/978-3-322-95384-1call by examining Australian advertising women’s impact on the creation of Australian women as a market category, using a case study of the journal Australian Woman’s World (founded 1921) and its editor, Frances Taylor. Te chapter examines the relationship between the journal’s editorial and adverti

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https://doi.org/10.1007/978-3-322-95384-1on and training, their engagement with feminist politics and women’s networks and their relationship to colonialism and globalisation. Dickenson shows that Australian women used the relatively new and flexible advertising industry to carve out positions of influence beyond the reach of most of their

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Isilda Rodrigues,Joana Torres,Paulo Favasthemselves, their families and their political or creative pursuits. Politically committed women could utilise skills learnt in the advertising industry for developing political propaganda. Creative women could utilise design, illustration and copywriting skills picked up in the industry for cultura