Titlebook: Australian Women in Advertising in the Twentieth Century; Jackie Dickenson Book 2016 The Editor(s) (if applicable) and The Author(s) 2016

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,Elma Kelly’s Empire: An Australian in Asia,on and training, their engagement with feminist politics and women’s networks and their relationship to colonialism and globalisation. Dickenson shows that Australian women used the relatively new and flexible advertising industry to carve out positions of influence beyond the reach of most of their

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The Girls Who Made It,ployment. A few stayed, but most returned, using their overseas experiences to build successful careers in advertising, public relations and social marketing in Australia. After the World War Two, a new generation of Australia advertising women combined the use of these long-established colonial net

想象

Advertising and Beyond,themselves, their families and their political or creative pursuits. Politically committed women could utilise skills learnt in the advertising industry for developing political propaganda. Creative women could utilise design, illustration and copywriting skills picked up in the industry for cultura

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,Bold Invaders: The Impact of the Women’s Movement,an advertising career than the generation before them. Te first cohort entered the industry before the full impact of the resurgent women’s rights movement. With access to reliable birth control and higher education, and inspired by the women’s movement, the second cohort questioned the gendered ass