Titlebook: Audience Development and Cultural Policy; Steven Hadley Book 2021 The Editor(s) (if applicable) and The Author(s) 2021 britain.cultural se

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Gabler Kompakt-Lexikon Wirtschafts marketing, audience development and cultural policy. The argument is made that audience development has come to be understood as a process of arts management. Issues with audience development from the fields of cultural economics and cultural politics are introduced, and questions are asked of the

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https://doi.org/10.1007/978-3-322-99616-9as are discussed in this chapter: the dilemma of marketisation (managerialism, public sector management) which saw the formal adoption and development of arts marketing practice, and the dilemma of social inclusion, which saw the formal adoption and development of audience development practice. The

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Gabler Kompakt-Lexikon eBusinessaudience development identified in Chap. . and towards developing a discourse of practice. The chapter explores the issue of the conceptual ambiguity of audience development and argues that audience development remains in its ontological phase. The chapter then discusses how the two traditions gave

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Klaus Bichler,Ralf Krohn,Peter Philippi in patterns of cultural engagement. The chapter argues that this data has prompted a third dilemma and questions the impact of this dilemma both on the traditions identified in Chap. . and its wider implications for cultural policy. The research data discussed in this chapter highlights a significa

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