Titlebook: Audience Development and Cultural Policy; Steven Hadley Book 2021 The Editor(s) (if applicable) and The Author(s) 2021 britain.cultural se

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Gabler Kompakt-Lexikon eBusinesslopment because the ‘functional ambiguity’ of the term allowed for a broad church of interpretation. Far from being a purely technical process, audience development was conceived by the cultural management elite as an attempt to fundamentally alter the policy trajectory of the subsidised arts sector.

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Chapter 4: The Development of Practice: Two Dilemmas,lopment practice within that context. In response to the dilemmas of marketisation of the arts and the rise of the social inclusion agenda the chapter outlines how hostility to marketing created the conditions for audience development’s rise to prominence in the cultural sector.

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Chapter 5: The Traditions of Audience Development,ives of cultural engagement and consumption, but evidence importantly divergent views on both the transformative power of art and thereby on the ultimate purpose of public subsidy for the arts and cultural sector.

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Chapter 8: Conclusion,‘everyone an artist’. The question arises as to how best adapt and utilise the tools of audience development practice in a context where the notion of cultural participation has been extended beyond the arts and into the arena of everyday creativity and participation.

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2730-924X g in the arts, cultural and heritage sectors with an interest in understanding how our relationship with the audience has been constructed..      .978-3-030-62972-4978-3-030-62970-0Series ISSN 2730-924X Series E-ISSN 2730-9258