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Titlebook: Analytical CRM; Developing and Maint Markus Wübben Book 2009 Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2009 Buyer-selle

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https://doi.org/10.1007/978-3-030-55038-7ed $7.4 billion in 2007, up 14 percent from $6.5 billion in 2006 and will push to $11.4 billion in total software revenue by 2011. Worldwide expenditures on all CRM activities are rapidly approaching the $100 billion mark (Kale 2004).
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https://doi.org/10.1007/978-3-030-55038-7sticated markets. Others also suggested that marketing should . such that the buyer-seller relationships do not end after the initial sale is made; rather it is just the beginning (Day and Wensley 1983; Dwyer et al. 1987; Levitt 1983).
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Book 2009agement (CRM). Without any question, the potential bene?ts of these data and analytical models for - plaining, extending, and predicting customer behavior is very high. However, recent analyses have shown that a high fraction of CRM projects result in negative return on investment. One of the main r
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https://doi.org/10.1007/978-3-030-55038-7ge, and loss that are very often supplied by third-party providers; apparel retailers offer sartorial services, and furniture retailers offer interior design services.. For retailing firms, it is attractive to offer value-added-services because of their limited requirements in terms of, for example, storage cost and shelf space.
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The Drivers of Cross-Buying Behavior in Non-Contractual Settings,ge, and loss that are very often supplied by third-party providers; apparel retailers offer sartorial services, and furniture retailers offer interior design services.. For retailing firms, it is attractive to offer value-added-services because of their limited requirements in terms of, for example, storage cost and shelf space.
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