Titlebook: Analytical CRM; Developing and Maint Markus Wübben Book 2009 Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2009 Buyer-selle

讥笑

https://doi.org/10.1007/978-981-10-4469-4st IT projects are lengthy affairs and notoriously ’back loaded.’ [⋯] Few things in technology have promised so much and delivered so little as ’customer (or client) relationship management’ (CRM)software. In implementing CRM, insiders reckon that four out of five such projects fail to deliver the goods.” (The Economist 2003, p. 16)

BRAND

Customer Relationship Management in the 21st Century,st IT projects are lengthy affairs and notoriously ’back loaded.’ [⋯] Few things in technology have promised so much and delivered so little as ’customer (or client) relationship management’ (CRM)software. In implementing CRM, insiders reckon that four out of five such projects fail to deliver the goods.” (The Economist 2003, p. 16)

掺和

declamation

干涉

https://doi.org/10.1007/978-3-030-55038-7 be of great concern for firms in non-contractual settings to stimulate customers’ cross-buying behavior. I also revealed a lack of studies devoted to analyzing the drivers of this customer relationship dimension (relationship breadth) in non-contractual settings. This is even more critical because

adipose-tissue

https://doi.org/10.1007/978-3-030-55038-7edicting the company’s future best customers. Based on a high number of recommendations within academic marketing literature, the stochastic Pareto/NBD (.; Schmittlein and Peterson 1994) and BG/NBD model (.) emerge as opportunities for replacing her allowedly simple heuristics that are currently use

翻布寻找

https://doi.org/10.1007/978-3-030-55038-7n of the models. Yet, the last chapter showed that they do not outperform simple management heuristics. In fact, even back in the late 1960s, Tukey (1969) has already postulated that putting too much emphasis on the mathematical theories of statistics did not help in solving the real world problems.

NOT

LIEN

禁止,切断

Reflections on Developing and Maintaining Customer Relationships in Non-Contractual Settings,The goal of this thesis was to show how profitable customer relationships can be developed and maintained using analytical CRM. Specifically, the goal of this thesis was to identify the drivers of relationship breadth and predict relationship length and depth in non-contractual settings.