Titlebook: All Eyes East; Lessons from the Fro Mary Bergstrom Book 2012 Palgrave Macmillan, a division of Nature America Inc. 2012 brand.branding.Chin

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https://doi.org/10.1007/978-1-4612-5264-1ital communities. The handsome man’s seemingly haphazard styling took the current mix-and-match trend to the next level. He had draped a long black down coat over a leather jacket and oversized jeans that he belted with multicolored fabric shreds. The look was topped off with mussed, longish hair an

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Colin Leonard Berry (Professor Dr.) financially backing the Chinese brand and was responsible for the media buzz that preceded Shang Xia’s launch. When I entered Hong Kong Plaza, on one of Shanghai’s primary retail rows, Huaihai Road, I found something smaller and smarter than I had anticipated. The event itself was surprisingly low-

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https://doi.org/10.1007/978-3-642-69574-2 express dissent, Chinese seek an acceptable channel through which to vent pent-up frustration. Although communicating political opinions can be risky, practicing consumer activism has become a safe and social outlet. One example of this kind of activism is KFC Super Tuesday promotion—a simple idea that went very, very wrong.

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Speaking Up: The Seeds of Activism, express dissent, Chinese seek an acceptable channel through which to vent pent-up frustration. Although communicating political opinions can be risky, practicing consumer activism has become a safe and social outlet. One example of this kind of activism is KFC Super Tuesday promotion—a simple idea that went very, very wrong.

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Driving Subcultures: Building a Center on the Edge, expression in different cities, I had the opportunity to interview the lead singer of a rock band called Groupie about local trends and subcultures. Living in Shenzhen, a coastal city fed by its status as a special economic zone, Denya (aka Xi Teng), the lead singer, had a bird’s-eye view into how young people were styling rebellion.

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Introduction,blicize her own work as a nude model, Su broke ground and posed unsettling questions about new values involving sexuality, gender, and success in China. The personal liability of her choice to defy society’s concepts did not escape her. Su acknowledged the gravity of her transgression by adopting an

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