| 期刊全称 | Advertising as Multilingual Communication | | 影响因子2023 | Helen Kelly-Holmes | | 视频video | | | 图书封面 |  | | 影响因子 | Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new ‘multilingual‘ features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace. | | Pindex | Book 2005 |
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发表于 2025-3-21 18:40:45
