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Titlebook: Advertising as Multilingual Communication; Helen Kelly-Holmes Book 2005 Palgrave Macmillan, a division of Macmillan Publishers Limited 200

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Defining Multilingualism in a Market Context,Shhh! Don’t letta the kids know what goes into it. When’sa your Dolmio day?
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Foreign Languages in Advertising Discourse,. (On a tube of hand cream with a Norwegian flag) . (On a packet of toothpicks) . (On packaging of sausages) . (Extract from advertising text)
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The Special Case of English,Hedvábně [emné d#x00E1;rky 5 bedvábnou řadou Dove Supreme Silk
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Minority Languages, Accents and Dialects in Advertising,Le chéíle aris? So, you’ve fancied getting back together with the Irish language .... why wait to make a date? Ná fág ar an méar fhada é — dean coinne leis an teanga inniu! Caith seal leis an teanga spend some time with the language
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Multilingual Advertising in a Pan-National Media Context,want to speak to 46 million young europeans? we speak their language
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https://doi.org/10.1057/9780230503014Advertising; communication; English; Ethno-Marketing; French; German; marketing; new media; society; Traditio
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Conclusions and Future Research, largely monolingual English media context within which foreign French, German, Spanish and other words appear. Secondly, the particular case of English, with its various fetishes and associations, its use on the Internet, and its prevalence in the market discourses of Central and Eastern Europe. Th
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