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Titlebook: Advances in National Brand and Private Label Marketing; Fourth International Francisco J. Martínez-López,Juan Carlos Gázquez-Ab Conference

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发表于 2025-3-21 17:39:58 | 显示全部楼层 |阅读模式
期刊全称Advances in National Brand and Private Label Marketing
期刊简称Fourth International
影响因子2023Francisco J. Martínez-López,Juan Carlos Gázquez-Ab
视频video
发行地址Presents the latest research findings on national brand and private label marketing.Includes interdisciplinary contributions from a wide variety of areas.Highlights consumer behaviour after the global
学科分类Springer Proceedings in Business and Economics
图书封面Titlebook: Advances in National Brand and Private Label Marketing; Fourth International Francisco J. Martínez-López,Juan Carlos Gázquez-Ab Conference
影响因子.This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions  of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, the conference addressed diverse areas of application, including: purchase-decision models, premium private labels, decisions involved in introducing new products, M-commerce, private label adoption, assortment decisions, private label pricing, brand equity and collaborative relationships..
Pindex Conference proceedings 2017
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New Product Introduction for Private Label Products Compared to Branded by Product Category typically deployed in dynamic and partially unknown environments, where system designers cannot anticipate all potential situations, events, and faults that agents may experience. For this reason, such systems are often ., that is, able to change their behavior to tolerate contingencies or embrace
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