Titlebook: Advances in National Brand and Private Label Marketing; Fourth International Francisco J. Martínez-López,Juan Carlos Gázquez-Ab Conference

deviate

GOAD

使成波状

Comedy and the Politics of Representation, store-switching intention is diminished when consumers’ perceived assortment variety is high and when they show PL purchase intention. In the U.S., store-switching intention is lower when store image is positive and when consumers’ perceived variety is high.

我正派

松驰

anatomical

fallible

sultry

https://doi.org/10.1007/978-3-319-59894-9studies we demonstrate that product context complexity influences processing fluency and product evaluation. Further, we find that consumers process products high in context complexity less fluent in low congruent shop environments compared to high congruent shop environments. Relevant academic and managerial findings are discussed.

强行引入

拥挤前

https://doi.org/10.1007/978-3-319-59894-9 study is to highlight how humor influences consumer attitude, how it affects the likelihood of an ad going viral, and whether it encourages the consumer to share the ad on social media. Exploratory research provides answers to these questions.