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Titlebook: Advances in Digital Marketing and eCommerce; Third International Francisco J. Martínez-López,Luis F. Martinez Conference proceedings 2022

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Challenges of Nuclear Waste Governancetention to use via perceived anthropomorphism. Our findings provide both theoretical and practical implications, especially with the recent call for utilizing chatbots in customer service due to the COVID-19 pandemic.
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Mirosław Pawlak,Anna Mystkowska-Wiertelakermediate concepts (influencer credibility, consistency between source and product) leading to purchase intentions. We formulate the conceptual framework of influencers’ marketing power based on these findings.
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2198-7246 lso extends to the topics of branding, business models, user and data privacy, social video marketing and commerce, among others..978-3-031-05730-4978-3-031-05728-1Series ISSN 2198-7246 Series E-ISSN 2198-7254
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Challenges of Nuclear Waste Governances of the concept, through which the disruption along all processes is taking place. In this vein, our ongoing study presents a new marketing mix model via the perspective of digital transformation and its influence on market participants, exploring the question using a lens of 4Ss, namely, solutions, smartness, speed, and semiotics.
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