Titlebook: Advances in Digital Marketing and eCommerce; Third International Francisco J. Martínez-López,Luis F. Martinez Conference proceedings 2022

deriver

Optimal Sizing for Residential CHP Systemg and creating brand-related content. The goal was to assess the effects of COBRAs on motives and the outcome for the brand in the form of word-of-mouth. The paper analyzed the primary data of a standard-designed questionnaire filled in by 346 respondents. In order to meet the goal, the paper employ

生气的边缘

gerontocracy

不规则的跳动

Mirosław Pawlak,Anna Mystkowska-Wiertelakgic options for millions of entrepreneurs, erased borders and even led to the emergence of purely digital businesses. Convenience and savings in time and money have led more and more consumers to opt for this method of shopping. However, as in traditional commerce, entrepreneurs have to deal with sp

radiograph

Mirosław Pawlak,Anna Mystkowska-Wiertelakught out to keep consumers closer. Influencers have become essential players in creating and strengthening this link between the brand and consumers. This paper, therefore, focuses on the effect of influencer marketing on consumers in relation to brand notoriety and the perception of the influencer.

Collar

https://doi.org/10.1007/978-3-319-66975-5anner. This study examines the development of customer satisfaction and cognitive assimilation through live streaming by considering the drivers from perceived values, affective and cognitive perspectives. Consumer value, which consists of utilitarian, hedonic, and social components, is an appropria

faultfinder

Contracture

,Verification of Reaction Systems Processes,itional information and product recommendations and thus improve consumers’ shopping convenience and experience. The present study analyzes the impact of such an augmented reality application on the cross-buying intention in stationary retailing. Based on an experimental scenario and the correspondi

brassy

凝视

Grazyna Chaberek-Karwacka,Marek Chrzanowskiample, the role of media in favoring a positive brand attitude. The results acknowledge the existence of three classes of media, that proved to differ in terms of effectiveness. We were able to outline as well other factors that proved to be relevant. Brand’s features, marketing policies and . have