期刊全称 | Advances in Digital Marketing and eCommerce | 期刊简称 | Third International | 影响因子2023 | Francisco J. Martínez-López,Luis F. Martinez | 视频video | | 发行地址 | Provides latest insights on developing business models for the digital marketing landscape.Focuses on the evolution of social media as a marketing strategy.Highlights latest research advances in eComm | 学科分类 | Springer Proceedings in Business and Economics | 图书封面 |  | 影响因子 | This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. The papers also extends to the topics of branding, business models, user and data privacy, social video marketing and commerce, among others.. | Pindex | Conference proceedings 2022 |
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