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Titlebook: Advances in Digital Marketing and eCommerce; Third International Francisco J. Martínez-López,Luis F. Martinez Conference proceedings 2022

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期刊全称Advances in Digital Marketing and eCommerce
期刊简称Third International
影响因子2023Francisco J. Martínez-López,Luis F. Martinez
视频video
发行地址Provides latest insights on developing business models for the digital marketing landscape.Focuses on the evolution of social media as a marketing strategy.Highlights latest research advances in eComm
学科分类Springer Proceedings in Business and Economics
图书封面Titlebook: Advances in Digital Marketing and eCommerce; Third International  Francisco J. Martínez-López,Luis F. Martinez Conference proceedings 2022
影响因子This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. The papers also extends to the topics of branding, business models, user and data privacy, social video marketing and commerce, among others..
Pindex Conference proceedings 2022
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书目名称Advances in Digital Marketing and eCommerce影响因子(影响力)




书目名称Advances in Digital Marketing and eCommerce影响因子(影响力)学科排名




书目名称Advances in Digital Marketing and eCommerce网络公开度




书目名称Advances in Digital Marketing and eCommerce网络公开度学科排名




书目名称Advances in Digital Marketing and eCommerce被引频次




书目名称Advances in Digital Marketing and eCommerce被引频次学科排名




书目名称Advances in Digital Marketing and eCommerce年度引用




书目名称Advances in Digital Marketing and eCommerce年度引用学科排名




书目名称Advances in Digital Marketing and eCommerce读者反馈




书目名称Advances in Digital Marketing and eCommerce读者反馈学科排名




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,An Analytical View of Online Consumers’ Behavior in the Visegrad Group Countries: Social Status Per between oil wealth and the global financial system.Appeals The rise of the global financial industry is treated by many economists as a critical component of the rise of neoliberalism. What few address is the role of the 1973 OPEC Oil Embargo and the 1979 Oil Shock in making modern financialization
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Challenges of Nuclear Waste Governance-making (Bamakan et al. .; Chowdhry and Newcomb .). Prior to the social media era, KOLs were typically political figures, journalists and celebrities who received enough media exposure to cast their influence. The increasing importance of user-generated content (UGC) provides regular people with such opportunities and creates new groups of KOLs.
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