| 期刊全称 | Advances in Advertising Research VIII | | 期刊简称 | Challenges in an Age | | 影响因子2023 | Vesna Zabkar,Martin Eisend | | 视频video | | | 发行地址 | Collection of essays on advertising, communication, marketing and media management?.Publication in the field of economic sciences.Essays on advertising effectiveness.Includes supplementary material: | | 学科分类 | European Advertising Academy | | 图书封面 |  | | 影响因子 | This book addresses challenges in research and management pertaining to the media, contents, and audiences in our current era of (dis)engagement. These challenges relate to the evidence pointing to increasing/decreasing interactions between actors in social, cultural, and economic systems. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 15th International Conference in Advertising (ICORIA) which was held in Ljubljana (Slovenia) in July 2016. The conference gathered more than 130 participants from various countries from nearly all continents.. | | Pindex | Book 2017 |
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发表于 2025-3-21 19:45:30
