Titlebook: Advances in Advertising Research VIII; Challenges in an Age Vesna Zabkar,Martin Eisend Book 2017 Springer Fachmedien Wiesbaden GmbH 2017 Br

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Identifikation von Netzwerktypen,orson, 1990). Emotions also influence the attitude towards the brand and to the ad (Batney and Ray, 1986; Edell and Burke, 1987; Derbaix, 1995), increase the attention of the advertisement (Olney, Hobrook and Bartra, 1991), and brand recall (Stayman and Batra, 1991).

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https://doi.org/10.1007/978-94-017-0940-8ng). Simultaneously using multiple media with different screens, audio sources, and content is referred to as media multitasking (Chinchanachokchai et al., 2015; Ophir et al., 2009; Voorveld, Segijn, Ketelaar, & Smit, 2014; Voorveld & van der Goot, 2013).

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Nothing Beats Quality? The Influence of Consumer Testing Signs on the Evaluation of Print Ads,enerische Sechs-Dramaturgische-Elemente-Methode für die praktische Anwendung der medizinischen Hypnose zur Selbstheilung, die anhand konkreter Beispiele aus der Praxis dargestellt wird.978-3-7091-0158-2