Titlebook: Why Presidential Speech Locations Matter; Analyzing Speechmaki Shannon Bow O‘Brien Book 2018 The Editor(s) (if applicable) and The Author(s

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Why Presidential Speech Locations Matter978-3-319-78136-5Series ISSN 2945-6150 Series E-ISSN 2945-6169

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Growth in Speechmaking,andoned speechmaking. Second-term George W. Bush stopping giving campaigning speeches after midterms. However, the large overall increases in public speechmaking outside of DC makes permanent campaigning look increasingly evident.

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Media Markets,. George W. Bush first-term patterns involve some of the smallest media markets in the USA. He appears as an outlier unlike almost every other administration because presidents before and after him behave in similar ways in both terms.

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Electoral College Results,ay scant attention to places not supportive of them in the last election cycle. When presidents do target areas that are not supportive, they engage in base outreach behavior. There have only been a few administrations that target swing states to outreach with George W. Bush as the most recent one.