| 书目名称 | Welcome to The New Normal: Life After The Chaos |
| 副标题 | Proceedings of the 2 |
| 编辑 | Vincent Jeseo,Juliann Allen |
| 视频video | |
| 概述 | Emphasizes the drastic changes brought about to the marketing field by the pandemic.Offer marketers new ways in which to serve consumers and satisfy their needs.Provides new insights and ideas in mark |
| 丛书名称 | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| 图书封面 |  |
| 描述 | .Change is the only constant that marketers deal with on a regular basis. However, the recent pandemic brought about change for every individual on the planet. It not only brought about changes to technology, but it also reshaped the thinking of consumers and organizations through behavioral and cultural shifts in the market. This volume provides new insights and ideas in marketing research, theory, and practice as we continue to adapt to the new normal world post-pandemic. It provides success stories and regional case studies to offer marketers new ways in which to serve consumers and satisfy their needs. Featuring papers presented at the 2023 Academy of Marketing Science Annual Conference in New Orleans, LA, USA, this book discusses various areas of marketing, each serving as a pillar supporting the overall structure of contemporary marketing built with shared knowledge and aimed toward the future with informed optimism...Founded in 1971, the Academy of Marketing Science isan international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at la |
| 出版日期 | Conference proceedings 2024 |
| 关键词 | Branding and Technology; Digital Marketing; Conference Proceedings; Consumer Marketing in Virtual Reali |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-031-49039-2 |
| isbn_softcover | 978-3-031-49041-5 |
| isbn_ebook | 978-3-031-49039-2Series ISSN 2363-6165 Series E-ISSN 2363-6173 |
| issn_series | 2363-6165 |
| copyright | Academy of Marketing Science 2024 |
发表于 2025-3-21 16:08:00
