Titlebook: Welcome to The New Normal: Life After The Chaos; Proceedings of the 2 Vincent Jeseo,Juliann Allen Conference proceedings 2024 Academy of Ma

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Determinants of Brand Trust: A Neuroanalytical Study in the B2B Sector Using the Example of Manufacication. It was found that, in contrast to the prevailing opinion in the B2B literature, the affective determinants in particular achieved the highest activation at B2B professionals. In addition, a conceptual model on B2B-brand trust was tested with an industrial panel. A similar situation could be

拍下盗公款

Is She Real? Leveraging Real-Life and Virtual Influencer Marketing in Brand Communications,al influencers. Perceived creepiness and trustworthiness as well as the social presence of communications are defined as mediators explaining individual campaigns’ impacts on brand attitudes. Notably, posts shared by virtual influencers evoke higher creepiness, explaining likely reasons behind more

Campaign

The Impact of Online Ratings on Upstream B2B Relationships, sales to a firm are determined not only by how much the firm sells downstream, which tends to increase with a higher rating, but also by how the firm handles its purchases upstream from the supplier. The findings suggest important implications for managers of both the firm and supplier companies in

Evolve

Is Like-Seeking a Form of Conspicuous Consumption? Investigating Trait Antecedents of Normative andIt also explores the mediating role of Instagram intensity in the relationship between these traits and Like-seeking. Data from a sample of 436 Instagram users in the United States show that those traits normally associated with conspicuous consumption are directly associated with deceptive Like-see

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哎呦

The Impact of Online Ratings on Upstream B2B Relationships, sales to a firm are determined not only by how much the firm sells downstream, which tends to increase with a higher rating, but also by how the firm handles its purchases upstream from the supplier. The findings suggest important implications for managers of both the firm and supplier companies in

LEVER

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