| 书目名称 | Website Quality and Shopping Behavior |
| 副标题 | Quantitative and Qua |
| 编辑 | Tereza Semerádová,Petr Weinlich |
| 视频video | |
| 概述 | Presents best practices in web design and web development from over 250 professionals.Analyses online users’ browsing and shopping patterns.Provides an overview of the website quality research coverin |
| 丛书名称 | SpringerBriefs in Business |
| 图书封面 |  |
| 描述 | .This book analyses the impact of web design parameters on user experience and the behaviour of website users. Website design is considered one of the key parameters of a company‘s Internet presentation, affecting consumer attitudes and buying behaviour. The authors examine the concept of website quality based on the identification of patterns of user behaviour in the online environment, particularly focusing on the functional and aesthetic parameters of web design and causal relationships between them. Using website traffic analysis and best practices from professionals, they describe a methodical procedure for measuring the quality of web pages and developing optimised websites. . . |
| 出版日期 | Book 2020 |
| 关键词 | Online use experience; Website bottlenecks; Quality and standardization of web design; Costumer segment |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-030-44440-2 |
| isbn_softcover | 978-3-030-44439-6 |
| isbn_ebook | 978-3-030-44440-2Series ISSN 2191-5482 Series E-ISSN 2191-5490 |
| issn_series | 2191-5482 |
| copyright | The Author(s), under exclusive license to Springer Nature Switzerland AG 2020 |
发表于 2025-3-21 18:34:10
