Titlebook: Website Quality and Shopping Behavior; Quantitative and Qua Tereza Semerádová,Petr Weinlich Book 2020 The Author(s), under exclusive licens

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Technical Aspects of Web Design,d by search engines. In this chapter, we demonstrate the impacts of keyword and traffic analysis using a dataset about website traffic prior and after a search engine optimization. The effects of automatic personalization of the website features are assessed by comparing the user behavior and revenu

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Expert Opinions on Website Development,ature devoted to the process and management part of web design, a questionnaire survey was organized, supplemented by structured interviews with web design experts. This survey was conducted through the LinkedIn professional network and was attended by a total of 238 respondents, while 18 of them pa

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Tereza Semerádová,Petr WeinlichPresents best practices in web design and web development from over 250 professionals.Analyses online users’ browsing and shopping patterns.Provides an overview of the website quality research coverin

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https://doi.org/10.1007/978-3-030-44440-2Online use experience; Website bottlenecks; Quality and standardization of web design; Costumer segment

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978-3-030-44439-6The Author(s), under exclusive license to Springer Nature Switzerland AG 2020

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