BOOKS with Alphabet   M (Ma,Mb,Mc, Md,Me…)

Overview: Das erste wirklich umfassende Buch zum Markenmanagement im HandelMarkenmanagement und Markenstrategie werden für den Handel immer wichtiger. Er darf sich aber nicht nur auf das Thema "Handelsmarken" beschränken, sondern muss das Wechselspiel zwischen Handelsmarken, Betriebstypenmarken und händlergeführten Dienstleistungsmarken aktiv gestalten. Dieses Buch gibt erstmals einen Überblick über die hierfür nötigen konkreten Instrumente und berücksichtigt dabei auch die wachsende Bedeutung des E-Commerce. Besonders wertvoll: viele Fallbeispiele und ein Glossar.978-3-322-86934-0978-3-322-86

Overview: Allows readers to easily translate theory into practice, using tables that show exactly how to make statistical decisions and execute these in Stata.Provides a comprehensive overview of Stata’s market.This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and

Overview: Elasticity theory is a classical discipline. The mathematical theory of elasticity in mechanics, especially the linearized theory, is quite mature, and is one of the foundations of several engineering sciences. In the last twenty years, there has been significant progress in several areas closely related to this classical field, this applies in particular to the following two areas. First, progress has been made in numerical methods, especially the development of the finite element method. The finite element method, which was independently created and developed in different ways by s

Overview: Theoretische und praxisorientierte Produktions- und Organisationsmethoden werden beschrieben und neue KMU-gerechte Methoden vorgestellt.Darstellung ganzheitlicher Konzepte, das die Besonderheiten klei.Das Buch beschreibt Lösungen zur integrierten Modernisierung der Führungs-, Organisations-, und Produktionsstrukturen in kleinen und mittleren Unternehmen. ..Für die Gestaltung der notwendigen Veränderungen wird ein geschlossenes Konzept vorgestellt. Dessen Anwendung und Umsetzung in der Praxis wird am Beispiel von Pilotprojekten in kleinen Unternehmen dargestellt. Die Autoren gehen auc

Overview: A practical book taking you from planning to deployment.Shows how to organize your team for moving to responsive.Make your static site beautiful on any deviceRedesign your static website into a modern, fully responsive website. As the usage of mobile devices of all shapes and sizes increases exponentially every year, and dominates the manner in which many users access the web, it is now imperative for any business to have a responsive website that adapts seamlessly to any screen size and resolution — a change that will impact not only your designs but the way you build your site..Mov

Overview: New paradigms can popularize old technologies. A new standalone" paradigm, the electronic desktop, popularized the personal computer. A new connected" paradigm, the web browser, popularized the Internet. Another new paradigm, the mobile agent, may further popularize the Internet by giving people greater access to it with less eort. MobileAgentParadigm The mobile agent paradigm integrates a network of computers in a novel way designed to simplify the development of network applications. To an application developer the computers appear to form an electronic world of places occupied by

Overview: Bayesian probability theory and maximum entropy methods are atthe core of a new view of scientific inference. These `new‘ ideas,along with the revolution in computational methods afforded by moderncomputers, allow astronomers, electrical engineers, image processorsof any type, NMR chemists and physicists, and anyone at all who has todeal with incomplete and noisy data, to take advantage of methodsthat, in the past, have been applied only in some areas of theoreticalphysics. .This volume records the Proceedings of Eleventh Annual `MaximumEntropy‘ Workshop, held at Seattle University i

Overview: Examines contemporary cinematic representations of Argentine masculinities, the social construction of gender, and the financing of domestic film production following Argentina‘s 1990 change to a neo-liberal economic model.978-1-349-34117-7978-1-137-01179-4

Overview: Written by a collection of leading authorities from around the world.The latest information and technology used by practicing members from societies such as the American Society of Mycology, the Assoc.This book provides a knowledge-based view to the dynamic capabilities in an organization. The author integrates two existing views on gaining competitive advantage: the Knowledge View which suggests that the capability of organizations to learn faster than competitors is the only source of competitiveness; and the Dynamic Capability View which speculates that a fi rm’s competitive advan

Overview: Zeigt Methoden und praktische Beispiele für eine erfolgreiche Montage.Mit Überlegungen zum Produktionsstandort Deutschland.Aktuell in 2. Auflage.Includes supplementary material: .Includes supplementar.Die industrielle Montage unterliegt einem raschen Produktwechsel, einer ungebremsten Variantensteigerung, dem Preis- und Kostendruck aus den Schwellenländern sowie einem kürzeren Planungshorizont der Kunden. Um in Deutschland produzieren zu können, ist ein ganzheitlicher Rationalisierungsansatz der Montageabläufe, eine hochflexible Montagetechnik sowie qualifiziertes Personal erforderli

Overview: Provides new advances regarding the involvement of MMPs in inflammatory diseases.Written by leading experts in the field.International authorship.Matrix metalloproteinases (MMPs) are proteolytic enzymes believed to be involved in many physiological and pathological processes associated with inflammatory reactions. MMP synthesis and functions are regulated by three major mechanisms including transcriptional activation, post-transcriptional processing, and control of activity by tissue inhibitors of metalloproteinases (TIMPs). Many cell types have been identified as producers of MMPs a

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Overview: Geodynamics concerns the dynamics of the earth‘s global motion, of the earth‘s interior motion and its interaction with surface features, together with the mechanical processes in the deformation and rupture of geological structures. Its final object is to determine the driving mechanism of these motions. It is highly interdisciplinary. In providing the basic geological, geophysical infromation required for a comprehensive mechanical analysis, there are also many mechanical problems involved, which means the problem is coupled intricately with geophysics, rock mechanics, seismology,

Overview: Includes supplementary material: .Many Sides. is the first full-length study of Protagorean antilogic, an argumentative practice with deep roots in rhetorical history and renewed relevance for contemporary culture. ..Founded on the philosophical relativism of Protagoras, antilogic is a dynamic rather than a formal approach to argument, focused principally on the dialogical interaction of opposing positions (anti-logoi) in controversy. In ancient Athens, antilogic was the cardinal feature of Sophistic rhetoric. In Rome, Cicero redefined Sophistic argument in a concrete set of dialogic

Overview: Standard reference book with selected and easily retrievable data from the fields of physics and chemistry collected by acknowledged international scientists.Also available online in SpringerMaterials.The subject of this Landolt-Börnstein volume is to present data on the magnetic properties of materials under pressure. Data for magnetic single metals, disordered and ordered alloys and compounds containing 3d elements as magnetic atoms are presented. This comprehensive set of data shows crystallographic data (space group, lattice constants) and magnetic properties such as magnetic mom

Overview: Discusses scientific concepts of river watershed changes.Covers various hydrological processes.Gives an overview of anthropogenic controlling.This book covers the various ways in which rivers discharge water and sediment load, which is characteristic of the current situation caused by both human activity and the natural riverine environment. The knowledge of river inclinations and flow patterns points to more river ecosystem management and current multifaceted conditions. Technology advancements in river watershed studies have demonstrated the difference between natural river systems

Overview: The aim of this book is to provide information about performing experi­ ments at low temperatures, as well as basic facts concerning the low tem­ perature properties of liquid and solid matter. To orient the reader, I begin with chapters on these low temperature properties. The major part of the book is then devoted to refrigeration techniques and to the physics on which they are based. Of equal importance, of course, are the definition and measurement of temperature; hence low temperature thermometry is extensively discussed in subsequent chapters. Finally, I describe a variety of d

Overview: Die notwendige Mathematik zum Informatikstudium an der FH.Includes supplementary material: .Praxisbezogen und dem Informatiker gut vermittelt.Stellt Querbezüge zwischen Mathematik und Informatik her.M.Dieses Buch enthält den Mathematikstoff, der für das Informatikstudium in anwendungsorientierten Bachelorstudiengängen benötigt wird. Der Inhalt entspringt der langjährigen Lehrerfahrung des Autors..Das heißt:.Sie finden immer wieder Anwendungen aus der Informatik..Sie lernen nicht nur mathematische Methoden, es werden auch die Denkweisen der Mathematik vermittelt, die eine Grundlage zu

Overview: The authors introduce the concept of Molecular Quantum Similarity, developed in their laboratory, in a didactic form. The basis of the concept combines quantum theoretical calculations with molecular structure and properties even for large molecules. They give definitions and procedures to compute similarities molecules and provide graphical tools for visualization of sets of molecules as n-dimensional point charts.978-3-540-67581-5978-3-642-57273-9Series ISSN 0342-4901 Series E-ISSN 2192-6603

Overview: First book to undertake unifying reassessment of modernist fiction, painting, music, and poetry..Offers a new way to think about the nature of mimesis in modernist production..Reorganizes the modernis.This book offers a bold new view of the way in which modernist fiction, painting, music, and poetry are interlinked. Dowden shows that modernism, contrary to a longstanding view, did not turn away from mimesis. Rather, modernism operates according to a deepened understanding of what mimesis is and how it works, which in turn occasions a fresh look at other related dimensions of the mode