书目名称 | Vintage Luxury Fashion | 副标题 | Exploring the Rise o | 编辑 | Daniella Ryding,Claudia E. Henninger,Marta Blazque | 视频video | | 概述 | Explains the industry sector within a global context including key definitions relating to the distinct issues that will be presented.Provides an insight into the secondhand luxury and vintage fashion | 丛书名称 | Palgrave Advances in Luxury | 图书封面 |  | 描述 | .Providing a critical insight into the growth of the secondhand luxury and vintage fashion industry, this book offers a compendium of business developments from across the globe, including examples from Europe, the Middle East and Asia. The ‘pre-loved or pre-owned’ clothing trade has grown as an economic entity, providing a living for over 100,000 people and creating a desirable and essential clothing source in under-developed economies. By debating and deliberating contemporary cases, the authors illustrate how companies can optimise key managerial activities surrounding product branding, location marketing and supply chain buying. This timely collection is an important read for anyone involved in fashion, but particularly those interested in the retail and marketing perspective of the industry, as it explores an emerging and significant retail format.. | 出版日期 | Book 2018 | 关键词 | industry; business development; management; product branding; marketing; buying; retail; supply chain; digit | 版次 | 1 | doi | https://doi.org/10.1007/978-3-319-71985-6 | isbn_softcover | 978-3-030-10141-1 | isbn_ebook | 978-3-319-71985-6Series ISSN 2662-1061 Series E-ISSN 2662-107X | issn_series | 2662-1061 | copyright | The Editor(s) (if applicable) and The Author(s) 2018 |
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