Titlebook: Value-Oriented Media Management; Decision Making Betw Klaus-Dieter Altmeppen,C. Ann Hollifield,Joost van Book 2017 Springer International P

爱了吗

Business Models in Media Marketstion due to new market entrants, a change in consumer behavior, and the emergence of new media formats. These developments cause media companies’ need for stabile integrated business models. This contribution explains the business model concept, before a segmentation of media markets is performed. T

骚动

Moving Media and Journalism Forward from Private to Public Value and explained by economic parameters alone. This chapter suggests applying public value theory to media and journalism change and recommends critically analyzing at least two encounters: (1) journalism, and (2) commercial media operations. Public value thinking negotiates neo-liberal market orienta

Contend

bibliophile

Connotation

Values as Input and Values as Output: The True Challenge for Media Companiesnomic measures and as part of organizational culture. This paper develops along the three effects of media (creating reality, markets, values) a complex Input-Output-Value-Framework for media companies: As a specific value chain it connects these three effects, using economic as well as cultural val

根除

Middle-Ear

Accolade

German Media Managers: A Survey on Their Origins, Careers, and Value Orientationompany as any commercial organization. This change has brought up questions about the role of values in media companies. What values exist and do they shift into others with the change of the management? Do media and editorial office managers nowadays have to have special knowledge for their job? Th

Contort

Corporate Social Responsibility in the Media Industry: Setting the Benchmark or Falling Behind?ernal CSR instruments are used by most big European media companies, the media industry as a whole obviously does not set the benchmark for competing with integrity. The debate on CSR seems to be limited to criticizing others and lacks reflection within the media industry in general and within media

Tidious

Finding Common Ground: CSR and Media Responsibilitymed . (MR). As a consequence, for a long time media companies remained relatively untroubled by calls for Corporate Social Responsibility (CSR). This has changed due to structural changes in both society and media, with both kinds of responsibility of media companies now being closely examined. Our