| 书目名称 | Value Driven Product Planning and Systems Engineering |
| 编辑 | H. E. Cook,L. A. Wissmann |
| 视频video | |
| 概述 | Provides support for professional engineers and researchers who are required to make realistic business cases for new innovative product concepts.Includes supplementary material: .Request lecturer mat |
| 图书封面 |  |
| 描述 | .Engineers and scientists often need to sell an innovative idea for a new product or a new product improvement to top management. Sometimes their tendency is to focus on the "WOW!" of the new technology at the expense of making a convincing business case. When the new technology represents a large cost reduction, there will be much less of a problem in convincing management to approve the project if the investment level is acceptable. The major rub comes when the new feature or technology is an improvement in customer value that also generates an increase in cost. This makes the sell difficult in spite of the fact that many of the inventive products available today are widely used because they provide very high value in relation to their added cost. ...Engineers and scientists also occupy product planning positions where they need to be constantly scanning ideas for improving value that come both from inside and outside the company to see if they make sense to incorporate in a future product. At the same time they need to anticipate what their major competitors are likely to do to improve their next generation of product. These problems are exacerbated in today’s global economy bec |
| 出版日期 | Book 2007 |
| 关键词 | Automobil; Customer Value; Engineering Economics; New Product Development; Product Planning; Trends; produ |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-1-84628-965-1 |
| isbn_softcover | 978-1-84996-688-7 |
| isbn_ebook | 978-1-84628-965-1 |
| copyright | Springer-Verlag London 2007 |
发表于 2025-3-21 17:39:07
