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Titlebook: Using Paired Constraints to Solve The Innovation Problem; Patricia D. Stokes,Michael Gibbert Book 2020 Springer Nature Switzerland AG 2020

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,What’s Your Problem? An Innovation Typology,a new solution path is necessary—it . the innovation. Ahuja and Katila (.) agree with me: their categories are problems of scarcity and opportunity, both of which require new paths; only opportunity adds a new goal.
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Category I: Same Path/Same Goal to New Path/Same Goal,s. Our examples include a luxury (online rather than on-staff) once limited to the rich and three classes (two hands-on and one online). The goal (the specific product or service) is the same. The difference (and the innovation) is in the delivery (specified by the novel solution path).
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Category III: Same Path/New Goal to New Path/New Goal,ative team) notices as a promising way to start structuring a new one. . is the critical word. Think back to Post-It Notes starting with a not-so-sticky glue that someone at 3M noticed as the start of a new product category.
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Putting Paired Constraints into Practice,fying the problem. The second: breaking it down into the structure of its solution. The third: making your tool box bigger. A recap is a reminder, somewhat re-said so that it will be read. In other words…
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