Titlebook: Using Installed Base Selling to Maximize Revenue; A Step-by-Step Appro Remi Gicquel,Paul-André Lambert Book 2020 Remi Gicquel, Paul-Andr� L

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From Sales Strategy to Profitable Growths success in the early 1980s, we explain what the installed base selling “golden sequence” is and how to maneuver sales teams to successfully manage account planning and achieve profitable growth year after year, after year.

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The Digital Installed Base Selling Transformation essential. In this chapter we analyze how best-performing companies, like BYmyCAR, take advantage of the installed base data flowing into their revenue management systems and turn it into business weapon thanks to the digital installed base selling transformation.