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Titlebook: User Innovators in the Silver Market; An Empirical Study a Konstantin Wellner Book 2015 Springer Fachmedien Wiesbaden 2015 Age-specific Imp

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Book 2015 behavior for older users is technical expertise and that being relatively ahead of trends increases their dissatisfaction with existing products. Additional evidence was found that user with high use experience suffer from functional fixedness.
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Introduction, 7 billion people now. The median age of the world’s population increased from 23 years in 1960 to 29 years today and is expected to grow to 36 years in 2050. This change is even stronger and faster in industrialized countries. Germany and Japan are currently among the oldest nations in the world. T
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Users as Main Source of Innovations,cs of user innovators and their innovations will be described. Influencing factors of innovative behavior and the scarce research focusing on the relationship between innovative behavior and age will also be identified.
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Empirical Study among Camping & Caravanning Tourists,ion modeling is described as the statistical procedure for data analysis (chapter 7.1.1). Then the theoretical constructs are operationalized and transformed into concrete items (chapter 7.1.2). Finally, the process for the collection (chapter 7.1.3), cleansing, and preparation (chapter 7.1.4) of th
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Contribution and Implications,ch. This is followed by recommendations for managers and practitioners to implement the findings into concrete actions. Even though the research was carried out with the due thoroughness and meticulousness, there are some limitations to the study, which must be highlighted. Lastly, ideas for further
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