| 书目名称 | User Innovators in the Silver Market | | 副标题 | An Empirical Study a | | 编辑 | Konstantin Wellner | | 视频video | http://file.papertrans.cn/945/944474/944474.mp4 | | 概述 | Publication in the field of economic sciences.Includes supplementary material: | | 丛书名称 | Forschungs-/Entwicklungs-/Innovations-Management | | 图书封面 |  | | 描述 | In this study among camping tourists of all age groups between 19 and 86 years of age, Konstantin Wellner compares key characteristics regarding innovative behavior of different age groups. The focus of the analysis is on the so-called “Silver Market” segment (consumers of at least 55 years) which gains importance to the demographic shift. Generally, older users are still actively innovating, especially if it relates to age-specific improvements (e.g., comfort and compatibility to other equipment). Analysis by a Structural Equation Model showed that the most important determinant of innovative behavior for older users is technical expertise and that being relatively ahead of trends increases their dissatisfaction with existing products. Additional evidence was found that user with high use experience suffer from functional fixedness. | | 出版日期 | Book 2015 | | 关键词 | Age-specific Improvements; Demographic Shift; Innovation; Lead User; Partial Least Squares (PLS) | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-658-09044-9 | | isbn_softcover | 978-3-658-09043-2 | | isbn_ebook | 978-3-658-09044-9 | | copyright | Springer Fachmedien Wiesbaden 2015 |
| 1 |
Front Matter |
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Abstract
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| 2 |
,Introduction, |
Konstantin Wellner |
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Abstract
Over the last decades, the world’s population and its structure have changed quickly. The global population grew from 3 billion people in 1960 to over 7 billion people now. The median age of the world’s population increased from 23 years in 1960 to 29 years today and is expected to grow to 36 years in 2050. This change is even stronger and faster in industrialized countries. Germany and Japan are currently among the oldest nations in the world. Their median age grew from 1960 until now from 35 years to 44 years (Germany) and from 26 years to 45 years (Japan). While the baby-boomer generation fueled economic growth and prosperity, their transition to the retirement age creates problems.
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| 3 |
,The Silver Market Phenomenon, |
Konstantin Wellner |
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Abstract
The number of humans living on Earth has been constantly increasing. While the global human population did not reach 1 billion until the beginning of the 19. century, it has been growing rapidly ever since. The population reached two billion in 1927 (123 years later), 3 billion in 1960 (33 years later), and 4 billion in 1974 (14 years later). Since then an additional billion has been added approximately every 12 to 14 years, culminating in over 7 billion people today.
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| 4 |
,Users as Main Source of Innovations, |
Konstantin Wellner |
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Abstract
This chapter will describe the important role of users in the innovation process and how this discovery led to the lead user theory. The characteristics of user innovators and their innovations will be described. Influencing factors of innovative behavior and the scarce research focusing on the relationship between innovative behavior and age will also be identified.
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| 5 |
,Research Questions and Hypotheses, |
Konstantin Wellner |
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Abstract
Chapters 2 and 3 provided an overview on the current state of research on the SiMa and user innovation. Both phenomena are currently intensively studied but are not yet comprehensively understood.
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| 6 |
,Introduction to the Research Field: Camping & Caravanning, |
Konstantin Wellner |
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Abstract
For thousands of years, humans have been sleeping outdoors in tents or temporary facilities. Our ancestors have lived in self-made tents, and many nomadic tribes (particularly in Central Asia) still continue to do so today. Modern camping is much younger and its roots date back to the late 19. century. As will be detailed in the following chapter, many major steps in the development of camping and caravanning, as well as camping itself, are based on user innovations.
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| 7 |
,Explorative Survey among Companies, |
Konstantin Wellner |
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Abstract
Before conducting a deeper analysis of user behavior, it is interesting to know whether the phenomenon of user innovation is relevant for managers in the camping and caravanning industry. Additionally, if managers are aware of user innovations in their field, it would be relevant to know whether they have already incorporated ideas from users and whether these collaborations have been successful. In order to do this, a survey among product managers and product development managers of companies that produced camping vehicles and equipment was conducted.
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| 8 |
,Empirical Study among Camping & Caravanning Tourists, |
Konstantin Wellner |
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Abstract
The following chapter presents the chosen research strategy for the quantitative study among camping and caravanning tourists. First, structural equation modeling is described as the statistical procedure for data analysis (chapter 7.1.1). Then the theoretical constructs are operationalized and transformed into concrete items (chapter 7.1.2). Finally, the process for the collection (chapter 7.1.3), cleansing, and preparation (chapter 7.1.4) of the data is explained.
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| 9 |
,Discussion, |
Konstantin Wellner |
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Abstract
The purpose of this first research question was to ascertain whether user innovators exist across all age groups and whether the share of user innovators would be lower in the SiMa.
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| 10 |
,Contribution and Implications, |
Konstantin Wellner |
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Abstract
This chapter relates the findings of this study to existing research and highlights the study’s contributions to and implications upon academic research. This is followed by recommendations for managers and practitioners to implement the findings into concrete actions. Even though the research was carried out with the due thoroughness and meticulousness, there are some limitations to the study, which must be highlighted. Lastly, ideas for further research are suggested.
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| 11 |
Back Matter |
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Abstract
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