Titlebook: User Experience Is Brand Experience; The Psychology Behin Felix van de Sand,Anna-Katharina Frison,Katharina Book 2020 Springer Nature Swit

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Book 2020at all marketing contact points, the goal being to reach the target group and boost customer retention. In this regard, it is important to consider the uniqueness of each brand and its identity so as to design pleasurable and high-quality user experiences. ..Combining insights from science and pract

朋党派系

The Battle for Attention,tus, and personal achievements is steadily being replaced by a pursuit of a life that is well-balanced and interconnected with other people and the environment. Tailoring customer experience and user experience according to these needs and values is crucial for being successful in the battle for the users’ attention.

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Conceptual Consumption: Why We Consume Based on Mental Concepts,e and a sharp design language. The more senses are addressed by a product, the higher its prospects of success. Understanding the phenomenon of . is essential for the application of the UXi Method, which will be introduced in Chap. ..