| 书目名称 | User Experience Is Brand Experience |
| 副标题 | The Psychology Behin |
| 编辑 | Felix van de Sand,Anna-Katharina Frison,Katharina |
| 视频video | |
| 概述 | Introduces a new UX identity scale and a validation method to analyze brand values.Provides a comprehensive introduction to the topics of user needs, value systems and UX.Combines academic research ev |
| 丛书名称 | Management for Professionals |
| 图书封面 |  |
| 描述 | .This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention. In this regard, it is important to consider the uniqueness of each brand and its identity so as to design pleasurable and high-quality user experiences. ..Combining insights from science and practice, the authors present a strategy for using interaction patterns, visual appearance, and animations to validate the actual brand values that are experienced by users while interacting with a digital product. Further, they introduce a ‘UX identity scale‘ by assigning brand values to UX related psychological needs. The method applied is subsequently backed by theoretical concepts and illustrated with practical examples and case studies on real-world mobile applications. . |
| 出版日期 | Book 2020 |
| 关键词 | Semantic proximity and euclidian distance; Implicit codes and brand-driven UX; UX design strategy; Inte |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-030-29868-5 |
| isbn_softcover | 978-3-030-29870-8 |
| isbn_ebook | 978-3-030-29868-5Series ISSN 2192-8096 Series E-ISSN 2192-810X |
| issn_series | 2192-8096 |
| copyright | Springer Nature Switzerland AG 2020 |
发表于 2025-3-21 16:58:29
