书目名称 | Unravelling Supply Chain Networks of Fisheries in India |
副标题 | The Transformation o |
编辑 | Meenakshi Rajeev,Supriya Bhandarkar |
视频video | |
概述 | Provides a fascinating discussion on the nexus between boat owners, financier cum auctioneer and the fishermen.Dwells on the interesting coexistence of emerging marketing.Discusses conditions of the f |
丛书名称 | SpringerBriefs in Economics |
图书封面 |  |
描述 | .This book on the fisheries sector in India, through primary surveys as well as secondary literature, brings out various nuances of the sector and its trade opportunities, the complexities surrounding the supply chain of fish, as well as the evolution of its marketing channels. ..A distinctive feature of this book is that it carries out a comprehensive mapping of the fisheries supply chain, by taking into account both marine and freshwater fish. It identifies various players, especially traders who take part in the product flow, irrespective of the impact each of them has on the value provided to the end customer. While members of the supply chain include all individuals or organisations between whom interaction takes place, directly or indirectly from the point of production to consumption, this study also distinguishes between primary and peripheral members to make a complex network more manageable. Moreover, the book provides a comprehensive analysis of the emerging marketing channels- both organised and unorganised- in this highly perishable food segment. It provides important insights into the current scenario, focusing on the emergence of newer forms of marketing such as mult |
出版日期 | Book 2022 |
关键词 | Fisheries Supply Chain; Food Value Chain; Marine Fisheries; Marketing Channels; Fishermen Community |
版次 | 1 |
doi | https://doi.org/10.1007/978-981-16-7603-1 |
isbn_softcover | 978-981-16-7602-4 |
isbn_ebook | 978-981-16-7603-1Series ISSN 2191-5504 Series E-ISSN 2191-5512 |
issn_series | 2191-5504 |
copyright | The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2022 |