Titlebook: Understanding the Role of Business Analytics; Some Applications Hardeep Chahal,Jeevan Jyoti,Jochen Wirtz Book 2019 Springer Nature Singapor

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Impact of Macroeconomic and Bank-Specific Indicators on Net Interest Margin: An Empirical Analysis,net interest margin) of public sector banks (PSBs) of India. The paper also quests to explore the possible linkages between the indicators under the purview of this paper. The financial statements, financial notes, and annual reports of the sample banks, publications from Government of India, Reserv

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Demand Forecasting of the Short-Lifecycle Dairy Products,isions. For business operations in dairy industry, the accuracy of the forecast is of crucial importance because of the volatile demand pattern, influenced by an environment of rapid and dynamic response. The current study aims to compare the forecasting models like moving average, regression, multi

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Customer Experience and Its Marketing Outcomes in Financial Services: A Multivariate Approach,dian settings. And second, to assess EXQ impact on the marketing outcomes, that is customer satisfaction, word-of-mouth, loyalty intentions and service value. The respondents comprised of customers of Jammu City, India, who have experienced one of the three services, that is . from the public and pr

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Re-investigating Market Orientation and Environmental Turbulence in Marketing Capability and Businederating variable in marketing capability—competitive advantage—business performance relationship. Data are collected from multiple respondents, that is, a branch manager and three senior managers of 144 branches of public and private banks operating in Jammu city, North India. The study establishes

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Employer Branding Analytics and Retention Strategies for Sustainable Growth of Organizations,anding and organizational attractiveness have garnered considerable research attention over the years owing to their significance in disruptive economy. Digitalization, global development, technological advancements, and greater dependence on data analytics have significantly accelerated market disr

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Book 2019o manufacturing and services sectors including healthcare, banking, information technology, power, education sector etc. stresses upon the systematic approach followed in applying the data analytical techniques; and also analyses how these techniques are effective in decision-making in different con

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