Titlebook: Understanding and Profiting from Intellectual Property; Strategies across Bo Deli Yang Book 20132nd edition Palgrave Macmillan, a division

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Understanding and Profiting from Intellectual Property: New Beginningsal understanding of IP, including basic knowledge about IP and the function of IPS. Second, several countries’ IP environments are assessed to help practitioners and analysts establish a critical understanding about which countries could be selected as an international base where IP can be commercia

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ts relative place is clear in the league table of success represented by the management ratios of competing firms. Comparisons with these ratios enable management to see where their business is weaker or stronger than their competitors’ and indicates areas where action may be taken to improve results.

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Intellectual Property Theoriesce and the difficulties of balancing the public interests with those of intellectual owners. Finally, the relevant theoretical schools of thought are summarized to position the book’s focus in its academic context.

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Internationalizing Intellectual Property and levels of headquarters (HQ) control involved in adopting a particular international commercializing strategy. Finally, the chapter discusses the decision-making process to the actual selection of an appropriate strategy for internationally commercializing an IP.

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Understanding and Profiting from Intellectual Property: New BeginningsFinally, the section on strategizing IP actions allows practitioners and analysts to assess which internationalizing strategies are most appropriate for profiting from IP, and in particular, which licensing strategy represents the best option, and what strategies to adopt to best deal with piracy issues.