Titlebook: Understanding User-Web Interactions via Web Analytics; Bernard J. Jim Jansen Book 2009 Springer Nature Switzerland AG 2009

发誓放弃

978-3-031-01136-8Springer Nature Switzerland AG 2009

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Understanding User-Web Interactions via Web Analytics978-3-031-02264-7Series ISSN 1947-945X Series E-ISSN 1947-9468

novelty

The Foundations of Web Analytics: Theory and Methods,he fundamentals of the field from a research viewpoint and the concept of Web logs as a data collection technique from the perspective of behaviorism. By behaviorism, we take a more liberal view than is traditional, as will be explained.

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Supplementary Methods for Augmenting Web Analytics,nderstand the affective, situational, and cognitive aspects of system users. Therefore, we must look to other methods in order to address some of these shortcomings and limitations [124]. Fortunately, the Web and other information technologies provide a convenient means for employing surveys and survey research for such a purpose.

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Understanding Web Analytics,How do potential customers find our online store? Do they find us via major search engines or from other sites? How will we know, and why should we care? What might it mean if they come to our Website and then immediately leave? What if the potential customer explores several pages and then leaves?