| 书目名称 | Understanding Audiences, Customers, and Users via Analytics | | 副标题 | An Introduction to t | | 编辑 | Bernard J. Jansen,Kholoud K. Aldous,Soon-gyo Jung | | 视频video | | | 概述 | Provides a thorough overview of the use of analytics in contemporary laboratories, social media platforms, and the web.Instructs readers on developing effective strategies for monitoring, measuring, a | | 丛书名称 | Synthesis Lectures on Information Concepts, Retrieval, and Services | | 图书封面 |  | | 描述 | .This book presents the foundations of using analytics from the laboratory, social media platforms, and the web. The authors cover key topics including analytics strategy, data gathering approaches, data preprocessing, data quality assessment, analytical methods, tools, and validation methods. The book includes chapters explaining web analytics, social media analytics, and how to create an analytics strategy. The authors also cover on data sources, such as online surveys, crowdsourcing, eye tracking, mouse tracking, social media APIs, search logs, and analytics triangulation. The book also discusses analytical tools for social media analytics, search analytics, persona analytics, user studies, and website analytics. The authors conclude by examining the validity of online analytics.. | | 出版日期 | Book 2024 | | 关键词 | Digital Analytics; Web Analytics; Social Media Analytics; Search Analytics; Persona Analytics; User Study | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-031-41933-1 | | isbn_softcover | 978-3-031-41935-5 | | isbn_ebook | 978-3-031-41933-1Series ISSN 1947-945X Series E-ISSN 1947-9468 | | issn_series | 1947-945X | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
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发表于 2025-3-21 17:01:33
