Titlebook: Under Pressure; Coal Industry Rhetor Jen Schneider,Steve Schwarze,Jennifer Peeples Book 2016 The Editor(s) (if applicable) and The Author(s

Fabric

,The Hypocrite’s Trap,ivestment activists as individual consumers, rather than members of a collective movement. It also positions itself as a heroic provider of energy for the poor. This strategy positions the advocates of divestment as hypocrites but also reasserts the neoliberal reality, reasonableness, and virtue of the market.

infelicitous

Capture

Coal and the Contradictions of Neoliberalism,cates can continue to apply pressure and leverage, and that coal is the harbinger of things to come for oil and gas, as climate change awareness, renewable fuels, and regulatory policies continue to apply pressure to the fossil fuel industry.

瘙痒

Under Pressure,growing economic and environmental pressures. The authors identify five rhetorical strategies in coal industry advocacy: industrial apocalyptic, corporate ventriloquism, technological shell game, hypocrite’s trap, and energy utopia. They argue that the corporate advocacy of the coal industry appeals

创作

notice

Corporate Ventriloquism,r argues that much of the coal industry’s advocacy operates through a rhetorical process of “corporate ventriloquism,” in which the coal industry appropriates elements of neoliberalism and neoconservatism, adapts them to the cultural circumstances specific to coal, and “throws” its voice through “fr

gerontocracy

The Technological Shell Game,rets “clean coal” as a case of strategic ambiguity in which the industry invokes different definitions of “clean coal” to play a “technological shell game” with audiences, offering the promise of clean coal while hiding what exactly is meant by clean coal. This rhetorical strategy can unite disparat

强壮

,The Hypocrite’s Trap,and its allies in the oil and gas industry, conservative think tanks, and conservative media set a rhetorical trap for divestment advocates, the “Hypocrite’s Trap.” Three moves set the trap: establishing ignorance, exposing complicity, and naming hypocrisy. Industry advocacy characterizes the divest

因无茶而冷淡

Energy Utopia,er coal’s future. Peabody’s campaign responds to economic and political pressures on the coal industry with an ostensibly moral rationale for continued reliance on coal. The campaign invokes an “energy utopia” and a cultural politics of life that attempts to position access to coal-fired electricity

网络添麻烦

Coal and the Contradictions of Neoliberalism, industry’s public discourse, the chapter shows where neoliberalism’s footing is not secure and reveals how the coal industry’s rhetoric is a cobbled-together project, not a discursive and ideological monolith. It buttresses a rationality that requires constant rhetorical upkeep, a smoothing and sut