书目名称 | Uncertainty-driven Innovation | 副标题 | Managing the New Pro | 编辑 | Giacomo Marzi | 视频video | | 概述 | Explores how innovation processes and activities should be managed in an uncertain business environment.Presents the most up-to-date advancements of research in Innovation and Uncertainty.Offers a fas | 图书封面 |  | 描述 | .Innovating in an uncertain and unpredictable environment is becoming the norm for most companies. This book explores how uncertainty can shape product innovation, process innovation, and the new product development process. It does this by covering several areas of research, from the analysis of the entrepreneur as the pinnacle of innovation to the drawbacks associated with the development of new products in conditions of high uncertainty. Literature analysis, case studies, and quantitative analysis are presented to drive the reader through the latest concepts and discoveries available on the scientific literature.. | 出版日期 | Book 2022 | 关键词 | new Product development; Covid-19; strategic management; project management; process innovation | 版次 | 1 | doi | https://doi.org/10.1007/978-3-030-99534-8 | isbn_softcover | 978-3-030-99536-2 | isbn_ebook | 978-3-030-99534-8 | copyright | The Author(s), under exclusive license to Springer Nature Switzerland AG 2022 |
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