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Titlebook: Uncertainty-driven Innovation; Managing the New Pro Giacomo Marzi Book 2022 The Author(s), under exclusive license to Springer Nature Switz

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The Unpredictable Environment and Role of Innovation,ow it has become more essential than ever. By innovating and developing new products and services, companies can gain and maintain a sustainable, competitive position. However, innovating in an uncertain world is not simple. Taking these premises as a starting point, the central goal of this book is
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The Threat of Uncertainty in the New Product Development Process,the importance of specifying the boundaries of a new product development project and how an unnecessary load of features would affect the fulfilment of a development project. Several project managers’ and developers’ perceptions, underestimation of a project’s complexity and a blurred understanding
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cluding the applicability of induced and spontaneous routes from the manipulation of raw material, the relationship between wet processing and spontaneous fermentation and the construction of sensorial routes. 978-3-030-54439-3978-3-030-54437-9Series ISSN 1571-0297 Series E-ISSN 2628-8095
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