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Titlebook: Ugandan Music in the Marketing Era; The Branded Arena David G. Pier Book 2015 The Editor(s) (if applicable) and The Author(s) 2015 Uganda.A

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发表于 2025-3-21 19:36:10 | 显示全部楼层 |阅读模式
书目名称Ugandan Music in the Marketing Era
副标题The Branded Arena
编辑David G. Pier
视频video
图书封面Titlebook: Ugandan Music in the Marketing Era; The Branded Arena David G. Pier Book 2015 The Editor(s) (if applicable) and The Author(s) 2015 Uganda.A
描述David G. Pier offers an ethnographic study of the Senator Extravaganza traditional dance competition in Uganda, and the performers, marketers, and other actors who were involved in it. Pier illustrates the event as part of a broader moment in Ugandan and African public culture - one in which marketing is playing an increasingly dominant role.
出版日期Book 2015
关键词Uganda; Africa; music; dance; performance; marketing; brands; promotion; ethnomusicology; globalization; neoli
版次1
doihttps://doi.org/10.1057/9781137546975
isbn_ebook978-1-137-54697-5
copyrightThe Editor(s) (if applicable) and The Author(s) 2015
The information of publication is updating

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发表于 2025-3-21 23:15:42 | 显示全部楼层
The Senator Extravaganza as a Marketing Project,g of generator-powered light bulbs. Now their arms are outstretched, hands shivering like new leaves in a stop-motion film. Other dancers, in red-yellow-black flag-striped uniforms, move from one seedling to the next, harvesting the leaves from their heads. The crowd presses in on all sides, recedin
发表于 2025-3-22 02:16:17 | 显示全部楼层
Interlude,r families in the villages, women with sacks of sugar, salt, and soap to trade or give away. On the return trip, they will carry produce from their home farms: sweet potatoes, plantains, groundnuts, mangoes, pineapples, and passion fruit, as well as live goats and chickens. Some will also bring larg
发表于 2025-3-22 05:28:34 | 显示全部楼层
发表于 2025-3-22 11:03:38 | 显示全部楼层
,Women’s Groups and Their Politics of Musical Promotion,countering one of these local women’s associations, whose members convene to assist one another financially, make crafts for sale, socialize, welcome visiting politicians, and lead NGO-sponsored development workshops. They are the organizations one thinks of first when picturing civil society in the
发表于 2025-3-22 14:52:55 | 显示全部楼层
The Music of a Senator Performance,drum” or “dance event,” but these definitions do not adequately capture the breadth of the concept. Historically, ng’oma has had profound social implications; it is a major “institution” (Janzen 1992) by which east African communities have known and shaped themselves, according to an understood mora
发表于 2025-3-22 19:01:23 | 显示全部楼层
Beyond the Senator Extravaganza: Marketing Ugandan Music to International Not-for-Profits,ad been running since 2005. The brand managers pointed to the bottom line: sales of beer attributable to the event were not enough to justify its expenses and logistical hassles. In truth, I was surprised that the project had survived as long as it had, given the tepid attitude the brand managers ha
发表于 2025-3-23 01:05:06 | 显示全部楼层
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发表于 2025-3-23 06:15:01 | 显示全部楼层
David G. Piering substances are described, respectively..Application of the particle approach to the modelling of pollutant transport allows the use of simple and favourable computer simulation technique. The probabilistic formulation enhances the application of the “armoury” of the probability theory.
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