| 书目名称 | UX Redefined |
| 副标题 | Winning and Keeping |
| 编辑 | Johannes Robier |
| 视频video | |
| 概述 | Provides hands-on tools to create, communicate and ultimately boost products and services.Leads from psychological basics to practical examples.Includes a toolbox for quick reference and fast self-lea |
| 丛书名称 | Management for Professionals |
| 图书封面 |  |
| 描述 | .Customers consider many crucial factors, even subconsciously, when purchasing a product or engaging a service provider, consequently building a sense of trust which is decisive towards their user experience through to customer experience. This book helps companies understand how to structurally develop, communicate, and promote reasons for customers to buy products and services, starting from the psychological basis of communicating information and moving on to methodical applications. It is based on a psychological perspective in understanding the customers’ reasons to believe in product or service offerings; promotes a way towards simplicity of business anchoring on emotion and experience; helps learn the tactics of systematic persuasion.. |
| 出版日期 | Book 2016 |
| 关键词 | Brain-Conform Information; Emotionalizing; Experience Atlas; Human Instincts; Human Perception; Needs Inn |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-319-21062-9 |
| isbn_softcover | 978-3-319-37056-9 |
| isbn_ebook | 978-3-319-21062-9Series ISSN 2192-8096 Series E-ISSN 2192-810X |
| issn_series | 2192-8096 |
| copyright | Springer International Publishing Switzerland 2016 |
发表于 2025-3-21 18:29:58
