Titlebook: UX Optimization; Combining Behavioral W. Craig Tomlin Book 2018 W. Craig Tomlin 2018 App data.Behavioral UX data.UX data.Big data.Website a

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Behavioral UX Data,provides insights into why choice, so highly valued in our culture, is actually causing us to be unhappy. Rather than providing us the freedom and happiness we seek, too many choices are sometimes causing us to feel we need to make decisions that in the end make us feel worse. There are a variety of

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Putting It All Together: Usability Testing Data Analysis and Recommendations,ppening” quantitative analysis to help you determine on which pages and with what tools you should evaluate the “why it’s happening” qualitative data. Let’s continue with the case study of the Shop.MyEvergreenWellness.com eCommerce website to see how usability testing and related qualitative data wi

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Book 2018lps improve your organization’s website by increasing conversion and ROI. The combination of the .what is happening. data of website activity, coupled with the .why. .it‘s happening .data of usability testing, provides a complete 360-degree view into what is causing poor performance, where your webs

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UX and Usability Testing Data,In this chapter, I will provide an overview of; what UX research and usability testing is (and isn’t), the types of data available, how to analyze this data, and examples of how this data is used.

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Types of Personas,cts. We were working at a large health insurance company at the time. Robert was leading the team that was responsible for updating a web-based portal people would be using to find and access important insurance information.