Titlebook: UX Optimization; Combining Behavioral W. Craig Tomlin Book 2018 W. Craig Tomlin 2018 App data.Behavioral UX data.UX data.Big data.Website a

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UX Optimization Overview,nd supporting screenshots to show you how to; define personas, conduct behavioral UX data analysis, perform UX and usability testing evaluations, and combine behavioral UX and usability data to create a powerful set of optimization recommendations that can dramatically improve any website.

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Why Personas Matter,critical to the UX process. There are many reasons why Personas are so critical, but several that stand out are; they add context to UX behavioral data, They enable user-centered design, they aid in recruiting for usability testing, and they help decrease scope creep.

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Why Personas Matter,sign project without first having one. Here’s why. Like film in a movie projector, air in your tires, or credit cards at Christmas time, Personas are critical to the UX process. There are many reasons why Personas are so critical, but several that stand out are; they add context to UX behavioral dat