| 书目名称 | Transmedia in Asia and the Pacific |
| 副标题 | Industry, Practice a |
| 编辑 | Filippo Gilardi,Celia Lam |
| 视频video | |
| 概述 | Explores transmedia practices with a focus on the Asia and Pacific region.Considers the Transmedia phenomenon and its specific characteristics in APAC countries.Offers a key resource to understand the |
| 丛书名称 | Palgrave Series in Asia and Pacific Studies |
| 图书封面 |  |
| 描述 | .Transmedia in Asia and the Pacific. is a timely exploration of a global media phenomena that offers a unique perspective on the production, consumption and use of transmedia storytelling in the Asia Pacific region. Through close analysis of case studies from Australia, Cambodia, China, Japan, Malaysia, South Korea, and West Papua, the chapters in this book provide insight into the cultural and transcultural contexts against which transmedia storytelling takes place in the region. From community theatre and social media narratives in China; to transcultural consumption of Japanese texts in French, Spanish and English speaking countries; to the use of transmedia for education in Japan and China, examples highlight the diverse ways in which a global and commericalised media phenomenon is appropriated and recontextualised to local circumstances. This volume questions the centre/periphery dichotomy of understanding global media through perspectives that seek to enrich understandingand definitions of transmedia. It is a valuable resource for scholars and students wishing to expand their engagement with the theory and practice of transmedia storytelling..Chapters “Chapter 1-Introduction |
| 出版日期 | Book 2021 |
| 关键词 | Transmedia story telling in Asia Pacific; Transmedia and communication studies; Mega events and transm |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-981-15-7857-1 |
| isbn_softcover | 978-981-15-7859-5 |
| isbn_ebook | 978-981-15-7857-1Series ISSN 2662-7922 Series E-ISSN 2662-7930 |
| issn_series | 2662-7922 |
| copyright | The Editor(s) (if applicable) and The Author(s) 2021 |
发表于 2025-3-21 20:04:30
