| 书目名称 | Tourist Destination Management | | 副标题 | Instruments, Product | | 编辑 | Nazmi Kozak,Metin Kozak | | 视频video | | | 概述 | Presents the current state of tourist destination management.Describes approaches for managing and marketing destinations.Explains efficient strategies to make destinations distinct.Includes numerous | | 丛书名称 | Tourism, Hospitality & Event Management | | 图书封面 |  | | 描述 | This book provides a wide-ranging overview of the current state of tourist destination management and presents important recent research in the field. Contemporary theoretical and methodological approaches to management and marketing are discussed, and innovative practices with respect to both urban and rural destinations are described with the aid of many interesting case studies from across Europe and beyond. In addition, the volume addresses key issues such as governance, cooperation, the use of social media, and sustainability. A variety of influences on tourism development are examined, and efficient strategies for making destinations distinct are explored. The book will be a welcome addition and update to the existing literature and will be of interest to academics and practitioners alike. | | 出版日期 | Book 2019 | | 关键词 | Destination management; Destination marketing; Economics of destinations; Destination sustainability; De | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-030-16981-7 | | isbn_ebook | 978-3-030-16981-7Series ISSN 2510-4993 Series E-ISSN 2510-5000 | | issn_series | 2510-4993 | | copyright | Springer Nature Switzerland AG 2019 |
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发表于 2025-3-21 18:14:04
