书目名称 | The True Value of CSR |
副标题 | Corporate Identity a |
编辑 | Barbara Fryzel (Associate Professor of Management) |
视频video | |
图书封面 |  |
描述 | By considering the importance of Corporate Social Responsibility (CSR) as a business paradigm but also as a growing scepticism about it‘s outcomes, The True Value of CSR answers questions about true value behind this concept, motivations of firms embedding CSR in their core strategies and a capacity of CSR to make a real difference on the market. |
出版日期 | Book 2015 |
关键词 | business; communication; consulting; corporate governance; corporate identity; corporate social responsib |
版次 | 1 |
doi | https://doi.org/10.1057/9781137433206 |
isbn_softcover | 978-1-349-49261-9 |
isbn_ebook | 978-1-137-43320-6 |
copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2015 |