| 书目名称 | The Political Marketing Game |
| 编辑 | Jennifer Lees-Marshment |
| 视频video | http://file.papertrans.cn/917/916945/916945.mp4 |
| 图书封面 |  |
| 描述 | The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism. |
| 出版日期 | Book 2011 |
| 关键词 | authenticity; democracy; development; interview; marketing; strategy |
| 版次 | 1 |
| doi | https://doi.org/10.1057/9780230299511 |
| isbn_softcover | 978-1-137-51642-8 |
| isbn_ebook | 978-0-230-29951-1 |
| copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2011 |