书目名称 | The Political Marketing Game |
编辑 | Jennifer Lees-Marshment |
视频video | http://file.papertrans.cn/917/916945/916945.mp4 |
图书封面 |  |
描述 | The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism. |
出版日期 | Book 2011 |
关键词 | authenticity; democracy; development; interview; marketing; strategy |
版次 | 1 |
doi | https://doi.org/10.1057/9780230299511 |
isbn_softcover | 978-1-137-51642-8 |
isbn_ebook | 978-0-230-29951-1 |
copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2011 |