书目名称 | The Political Marketing Game | 编辑 | Jennifer Lees-Marshment | 视频video | | 图书封面 |  | 描述 | The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism. | 出版日期 | Book 2011 | 关键词 | authenticity; democracy; development; interview; marketing; strategy | 版次 | 1 | doi | https://doi.org/10.1057/9780230299511 | isbn_softcover | 978-1-137-51642-8 | isbn_ebook | 978-0-230-29951-1 | copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2011 |
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