| 书目名称 | The Management and Practice of Public Relations |
| 编辑 | Norman Stone |
| 视频video | |
| 图书封面 |  |
| 描述 | Public Relations is one business function an organisation cannot decide it does not want. The only option is whether to manage PR as a conscious and deliberate activity, or to leave it to chance and hope for the best - a sure route to bad public relations.In this text the author provides a comprehensive survey and analysis of PR drawing on a variety of illustrations and case histories and referring to a whole battery of techniques.It will be essential reading for students and others wishing to understand the dynamics and importance of Public Relations. |
| 出版日期 | Textbook 1995Latest edition |
| 关键词 | marketing; Media Relations; PR; public relations |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-1-349-24158-3 |
| copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 1995 |
发表于 2025-3-21 19:25:28
